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Simon Frouws
Simon Frouws

Package Design for Brewery / Winery / Roastery / Distillery.

  1. Artisans - Card Deck Artisans - Card Deck — ARTISANS. Black Edition. Decks selling for only $6.95 each (or set of 4 in an engraved 'cigar' box for $49.95): http://www.theory11.com/playingcards/artisans
  2. The Guru The Guru — We overprinted the back labels with a randomized set of 1000 famous quotes & enlightenments about life e.g. In order to preserve your self-respect, it is sometimes necessary to lie and cheat - Robert Byrne Opportunity is missed by most people because it is dressed in overalls and looks like work - Thomas Edison
  3. Artisans - 'Cigar' Box Artisans - 'Cigar' Box — ARTISANS. Black Edition. Laser-engraved wooden box with black felt lining (with 4 card decks inside) selling for $49.95 (or single deck for only $6.95) http://www.theory11.com/playingcards/artisans
  4. Ace Of Spades Ace Of Spades — Ace of Spades work-in-progress, inspired by old share certificates.
  5. Artisans Deck - Embossing Artisans Deck - Embossing — Artisans 'Black Edition' deck. Close-up of gold foil and embossing. Attached some detailed 'behind-the-scenes' images. Hope you enjoy! A nice Christmas gift (hint hint): http://www.theory11.com/playingcards/artisans
  6. Fowl Play Fowl Play — WIP illustration for a range of French wines. Hit 2x for more detail.
  7. 'Uncle John' Wine Label 'Uncle John' Wine Label — Close-up crop of a wine label I'm developing. It's a tribute to one of the real farm workers, Oom Jan ('Uncle John') who toils tirelessly behind-the-scenes. I used excerpts from an interview conducted with him on the front label. Gems like "Farming has been in my blood from the day that I was born." Honesty always trumps marketing BS! :-) As he's a God-fearing man, the etching shows him in his...
  8. Spiced Holiday Punch Spiced Holiday Punch — Section of a punch label design. Custom drawn type. (More detail in the 2x)
  9. Let there be light... Let there be light... — Just launched. Artisans White Edition. Designed for @theory11. Artisans are featured in the May 2013 issue of Departures Magazine. David Copperfield called them "the best playing cards ever produced." Check out the epic preview just posted: http://t11.tv/12QPols
  10. Unsung Hero (printed) Unsung Hero (printed) — Finally got hold of a photo of the printed label! :-D I've attached a close-up of my new hand-drawn 'HERO' lettering detail.
  11. Epiphanies & Soliloquies Epiphanies & Soliloquies — Epiphanies & Soliloquies: Hand-drawn script for a boutique clothing shoppe. WIP. I'm pleased with the overall feel, but still tweaking individual letterforms.
  12. Fill up your trunks... Fill up your trunks... — Elephant Gin is inspired by the pioneering spirit of early explorers of Africa. The label is a homage to Africa's first stamp - the triangular 'Cape of Good Hope'. An explorer's map is reverse printed on the back label. This handcrafted gin is distilled using uniquely African ingredients such as Baobab, Buchu and African Wormwood. It's produced in small batches, each named after past great ...
  13. Stamp of Origin Stamp of Origin — Wine range. Each varietal sourced from a different country. The vine leaves reveal each matching continent in turn. UPDATE: Illustrator paths attached. Pretty happy with how my guilloches ('money' patterns) turned out, after a lot of experimentation.
  14. Wine & The City Wine & The City — 'City Series' box wine design WIP. First in the series is Cape Town, South Africa. Next up ... Buenos Aires, Argentina. Printing in 3 blues & metallic copper ink. *** FULL DESIGN IN ATTACHMENT.
  15. Gentleman's Club Gentleman's Club — Custom illustration for a new client in Brazil. Can't reveal too much at this stage.
  16. Javan Coffee Javan Coffee — Another illustrated stamp for a range of coffee packs. This one features the endangered Javan rhino.
  17. French Riviera French Riviera — Illustration for a French wine label, in the style of Art Deco travel posters. Cropped section.
  18. Dirty Money Dirty Money — Close-up detail of a coat-of-arms from a recent project. Traditional 'steel etching' style completed with 100% Illustrator vectors.
  19. History Turned Upside Down History Turned Upside Down — An illustrated emblem for the cover of a 48-page Collector's Edition book, designed by @Mike Ryan of Journey Group, commemorating the re-issue of the Inverted Jenny stamp. The Inverted Jenny is probably the most famous misprint in American philately. A block of four stamps fetched $2.7 million on auction in 2005. http://en.wikipedia.org/wiki/Inverted_Jenny
  20. Popcorn Bag Popcorn Bag — Work-in-progress for a range of good old caramel popcorn.
  21. Saint Helena Saint Helena — Currently illustrating a new wine label, inspired by stained glass windows. Wine is from the St Helena Bay area. Will be printed (and gold foiled) on a clear label, allowing the color of the red wine to show through. She'll be a bleached blonde on the white wine, of course! (2x)
  22. Suitor Suitor — Another icon in the series ...
  23. Sydneysider Sydneysider — OK. So Sydney beat out Buenos Aires for the next slot in my City Series. Shown here is the proposed shrink wrap, that will cloak a wine bottle. Love to know what you good people think (especially you Aussie locals!)
  24. Buck Fever Buck Fever — A quick icon for the back of a brandy label. More to be revealed soon.
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